Yelp
Social Media Platform
Yelp is a social networking, user review, and local search Web site that over 25 million people access each month, putting it in the top 100 of U.S. Internet Web sites.
Yelp allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers.
Yelp combines local reviews and social networking functionality to create a local online community. Adding social Web functionality to user reviews creates a de-facto reputation system, whereby site visitors can see which contributing users are the most popular, respected, and prolific, how long each has been a member, and which have interests similar to theirs.
Yelp allows business owners to respond to user reviews and to communicate with their customers both privately and publicly, as well as track page views. Businesses can add photos, detailed business descriptions, as well as announce special offers and upcoming events.
