Social media usage has exploded over the last five years. What started out as a place online where kids and young adults could hang out and socialize is now used by more than one billion people and companies worldwide.
Today, social media collectively have become their own media channel – just as important as TV or the Web.
This new channel has created the most radical marketing and communications shift in 50 years. For users, including the "new consumers" (those born and reared in the Digital Age), it has changed how they socialize and communicate with one another . . . and how they learn about brands.
Putting together a social media plan involves a lot of new thinking. Branding Communications has developed an integrated portfolio of services that can help you get started, or improve, your social-media marketing activities. There are more than 100 platforms from which to choose.