Today's consumer expects your brand to be available anytime, anywhere.
Mobile marketing is the latest entry in the new media category. 5 billion people now have cell phones. Compare that number with the 1.7 billion Web users, and you can see that the marketing potential is high.
The popularity of mobile media is rapidly growing as the digital generation is demanding that they get their information anytime, anywhere. Add to this the recent introductions of e-readers and the category can no longer be overlooked.
The exploding new category, Tablet Devices, such as Apple's iPad, is blurring the distinction between mobile and traditional e-media.
Today, every brand needs to have a mobile plan if they expect to remain competitive.
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