Moonfruit

Problem

Moonfruit, a London-based hosting and Web services company, wanted to build its brand awareness fast, but only had $35,000 in the budget.

Social Media Solution

The marketing manager decided to put the bulk of the budget into a Twitter promotion. Moonfruit offered a drawing for 10 MacBook Pros (one each day for 10 days) to anyone who hashtagged (#) Moonfruit.

Success

The number of Moonfruit Twitter followers went from 400 to 47,000 in 5 days, generating considerable buzz.

sThe promotion was so successful Twitter had them stop early because they were dominating the Twitter Trend section.