KFC

Problem

When KFC wanted to introduce its new grilled chicken, it promoted it with a wide-ranging marketing mix that included some social media, but they weren't sure how well the new media channels would do.

Social Media Solution

A product promotion with the Oprah Winfrey show, featuring a coupon for a free meal from her Web site, sizzled.

It evolved into a big deal on Twitter, becoming a trendy topic that millions of people followed. This resulted in a huge buzz around the product launch.

Success

The buzz was so great and so swift there were long lines around the KFC stores. Many outlets ran out of the food, and had to hand out a make-good voucher. This increased the buzz more.

Because of Twitter, this was KFC's most successful new product introduction in the company's history. And best of all, and it was for a product that's not fried.