1-800-FLOWERS.com

Problem

1-800-FLOWERS.com was looking for a way to increase its awareness and online e-commerce business. It had an e-commerce Web site, but they wanted to take their digital presence to the next level.

Social Media Solution

While companies like Pizza Hut, Target and Starbucks were using Facebook and Twitter for promotions, no one was using Facebook for a one-stop purchase transaction, without clicking through to a home page.

1-800-FLOWERS.com decided to be the first company to setup an e-commerce store front on its Facebook fan page.

Success

Being a private company, it's hard to estimate the total impact, but with Facebook's 350-million member community, it's probably safe to say the results were good.